Pernod Ricard USA announced that Jonas Tåhlin, CEO, Absolut Elyx, has been appointed Chief Marketing Officer Spirits USA and Chief Executive Officer Absolut Elyx USA. He will remain a member of the North American Pernod Ricard executive team, reporting to Paul Duffy, Chairman and CEO. Since joining Pernod Ricard 10 years ago, Tåhlin has expanded key brands, built extensive knowledge of the Pernod Ricard portfolio, and has developed a deep understanding of the U.S. market and its consumers. Tåhlin assumed the role of CEO of Absolut Elyx in 2014 and was named to the Pernod Ricard USA Executive Committee in 2016.