Murphy’s Stout launched its “Celebrate with the Perfect Pour” St. Patrick’s Day retail and on-premise program. Program elements invite LDA+ consumers to celebrate with Murphy’s on March 17, 2018 by pouring the perfect Murphy’s Stout through interactive engagement and enter for a chance to win a flyaway trip to Ireland. Murphy’s will host sampling events, where legal. Retail and on-premise visibility items including posters, tuck cards, table tents, glassware and tap handles along with pint cup, pouring spoon, and balloon giveaways. Consumers can text SMOOTHPINT, where legal, to 88500 to enter the sweepstakes. The grand prize winner will enjoy a trip for two to Ireland, with stops in both Dublin and Cork, the home of Murphy’s Stout.
“During the period leading up to St. Patrick’s Day, Irish beers take center stage at retail outlets and on bar and restaurant beer menus,” said Amberly Hilinski, Senior Brand Manager for Murphy’s Stout. “In 2017, the holiday delivered an incremental $25MM to the category. By prominently displaying Murphy’s Stout along with other import beverages, retailers can benefit from the spike in Irish beer sales and consumers’ desire to experiment with new, authentic brands.”