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PERNOD RICARD UNVEILS NEW LINE “MAMA WALKER’S™”

By March 21, 2013New Products

Pernod Ricard is debuting Mama Walker’s, a proprietary new line of breakfast-inspired 70 proof liqueurs, Maple Bacon, Blueberry Pancake and Glazed Donut flavored. The Mama Walker’s package incorporates a retro look including an image of an oven mitt holding a martini glass displayed on the neck of the bottles. POS materials will be available to support the launch of Mama Walker’s Liqueurs at retail and on-premise. Mama Walker’s Liqueurs (35% ABV) will be sold in 1L, 750ml and 50ml bottle sizes. The suggested retail price is $12.99/750ml.

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