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Rhode Island Distributing Launches Southern Comfort 80

By July 24, 2017Rhode Island, Top News
The Southern Comfort 80 launch featured a New Orleans BBQ style lunch for employees.

Rhode Island Distributing Company celebrated the launch of Southern Comfort 80, the latest addition to the Southern Comfort portfolio of 70 proof and 100 proof bottle offerings, on July 7. Sazerac’s Al Rand and Jobie Smith presented the new 80 proof expression to the Rhode Island Distributing sales team and introduced Southern Comfort’s new packaging: taller, narrower bottles that include the signature of M.W. Heron, Southern Comfort creator. After the sales meeting, the launch was celebrated with a New Orleans BBQ lunch.

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