Branding strategy aligns operations in serving market
From Staff Reports
Rhode Island Distributing Company, C&C Distributors, Martignetti Companies of Rhode Island, Northeast Wines and Providence Beverage announced consolidation under one new name, Mancini Beverage, for all business units beginning October 2018. The name represents the Mancini family, which has owned and operated these businesses for many years. Products will be found under Mancini Beverage, with each of the former names representing a division.
“We are very excited about the new look and feel of our branding and our website. The consolidation under the umbrella name is a marketing shift that allows us to share the unified strategy and vision that we have always had internally, externally with our customers and our suppliers. That being said, the change does not impact our legal entity structure or our sales execution strategy, meaning we will continue to serve the Rhode Island market with the same superior service that our customers have come to expect,” said Jackie Mancini, Corporate Development, Mancini Beverage.
Its new website, mancinibeverage.com, offers more information about the company and its divisions. All brands and products can still be found in The Rhode Island Beverage Journal Brand and Price Index pages, as well as on its companion trade-only shopping site via the Search & Order login button on thebeveragejournal.com. All will be published under Mancini Beverage with each division listed.