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BEVCOMMUNITY

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RIHA Column: Supporting the Industry This Holiday Season

Farouk Rajab, President and CEO, RI Hospitality Association.

By Farouk Rajab, President/CEO, RI Hospitality Association

As the holiday season approaches, Rhode Island’s hospitality industry is preparing for one of the busiest times of the year. From family dinners at local restaurants to corporate holiday parties at event venues, to stays at our beautiful hotels, these businesses play a pivotal role in creating memorable experiences and traditions. As we celebrate the season, it is essential to remember that the holiday rush brings both opportunities and challenges for our hospitality sector.

I encourage Rhode Island residents and visitors alike to consider how their holiday spending can positively impact our local economy. Gift cards have long been a popular choice during the holiday season, but their importance extends beyond convenience for the buyer and recipient.

Purchasing gift cards for local restaurants, bars or hotels can provide immediate cash flow to these businesses, helping them cover costs during slower periods and allowing them to reinvest in staffing, inventory and operations. Gift cards are an especially thoughtful way to introduce friends and family to a favorite establishment, encouraging repeat visits and continued patronage well into the new year.

When considering holiday gifts this year, I encourage you to explore the gift card offerings of Rhode Island’s incredible array of restaurants, bars and hotels. Many establishments have bonus deals where buyers receive additional value with their purchase—an extra incentive to show your support.

Booking a reservation for a special holiday dinner, whether it is an intimate family gathering or a corporate event, is another way to support local hospitality businesses. Reservations help restaurants and venues better anticipate demand, manage their inventory and prepare for staffing needs. This planning is especially crucial during the holiday season when the industry is often stretched thin due to high customer volumes.

Many Rhode Island hotels and event spaces offer tailored packages to create festive, memorable experiences for your holiday event. When you choose to keep your holiday gatherings local, you are not just investing in a one-time celebration—you are contributing to the long-term sustainability of these businesses.

For those looking to escape the holiday hustle and bustle without venturing far, Rhode Island’s hotels and inns provide the perfect staycation experience. Book a weekend getaway to enjoy a change of scenery, explore new neighborhoods and support the local hospitality industry.

Many properties offer special holiday packages that include dining experiences, spa treatments and other seasonal rewards that create a sense of escape and relaxation. Encouraging out-of-town friends and family to stay at a local hotel during their visit is another fantastic way to boost the industry.

Finally, one of the most impactful ways you can support the hospitality industry this holiday season is by sharing your positive experiences on social media or with friends and family. A glowing review or a tagged post can go a long way in attracting new customers and generating buzz for our local businesses.

Whether you are savoring a meal at a cherished restaurant, enjoying a holiday-themed cocktail at a cozy bar or taking in the festive decorations at a boutique hotel, sharing these moments helps reinforce Rhode Island’s reputation as a vibrant, welcoming destination.

This holiday season, let us come together to show our appreciation and support for the businesses that bring joy, comfort and cheer to our lives. By choosing to spend locally, we are not just giving gifts and creating memories—we are ensuring a brighter, more prosperous future for Rhode Island’s hospitality industry!

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