Sauza® Tequila and Justin Timberlake have launched Sauza 901® super-premium tequila. The co-branded partnership blends the “creativity and one-of-a-kind personality” of the 901® brand’s founder with the quality and history of iconic Sauza Tequila. The offering from Beam, Inc. is a super premium tequila that takes on the persona of its creator, “delivering a smooth, versatile and unique taste that is a cut above the rest.” Sauza 901 will be available in select markets in early 2014. “Justin Timberlake is a creative powerhouse, and we couldn’t be more excited to join forces for this long-term partnership,” said Bill Newlands, President, North America of
Beam, Inc.