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Sean “Diddy” Combs and Diageo Expand DeLeón Tequila Brand

By December 27, 2014Top News, New Products

DeLeon Platinum - DELEON TequilaDiageo and Sean Combs unveil a newly-expanded portfolio from the luxury brand, DeLeón® Tequila, which brings the luxury line to a broader group of consumers through new Platinum and Reposado variants, starting at $60. This launch marks the first release from the Diageo and Combs Wine & Spirits joint venture since the DeLeón Tequila acquisition was announced in January 2014. Leading the DeLeón Tequila line-up is the new Platinum. The complete collection delivers six distinctive variants – three ultra-premium and three luxury. Platinum and Reposado variants will be available in November 2014 at participating stores nationwide with Anejo hitting markets in summer 2015. The DeLeón Tequila luxury line, including Diamante, Extra Anejo and Leona, are also available.

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