Rhode Island’s Sons of Liberty Spirits and Hotel Tango Distillery out of Indianapolis began a pre-Super Bowl  rivalry during the Patriots vs. Colts AFC Championship on January 18, 2015. The losing team’s hometown distillery had to provide the winner a case of its finest. Hotel Tango delivered a case of its Golf Gin as a result. Staff of the losing distillery also had to wear the opponent’s jerseys on a day of operation close to Super Bowl XLIX, document it with photos and video, and share on its social media platforms, as well as on Super Bowl Sunday.

Sons of Liberty Spirits Founder and President, Mike Reppucci and staffer Bryon Ricard, enjoying a taste of victory.