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Stella Rebrands Italian Wines

By December 28, 2017Top News, New Products

The popular Stella range of Italian wines is rebranding and expanding—into 250ml cans and 3L boxes as well as 750ml and 1.5L bottles—under a “Get Ready for an Adventure!” tagline. The redesign stars Stella herself, a lively, confident Vespa-riding young woman depicted on the packaging. Also, Stella Pinot Grigio, Moscato and Montepulciano d’Abruzzo are now joined by a Prosecco (750ml).





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