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Strong Off-Premise Growth Trends Continue

By June 24, 2020Top News

Nielsen reported data for U.S. off-premise sales for the one-week period ending 5/30/20 compared to the same week in 2019, measuring specific channels against the impact of the pandemic, showing uneven alcohol sales across companies. The year-over-year growth rate for total off-premise alcohol dollar sales within its measured channels is +22.2%, -1.4% compared to the previous week. Spirits led growth, +32.2%, wine was +24.2%, -5.5% versus the week prior; beer/FMB/cider growth was +18.2%, with beer specifically +9.6%. Off-premise beer category sales reached $2 billion for the two-week period through the Memorial Day holiday. For the 13-week timeframe when COVID-19 heavily impacted consumer behavior (week ending 3/7/20 through the week ending 5/30/20), Nielsen reported the following change in dollar sales in aggregate on in-store retail measurement: Total alcohol: +26.4%; beer/FMB/cider: +21.3%, beer, specifically: +13.3%; wine: +30.3%; and spirits +35.6%. Under a full lockdown situation and with “alcohol to go” allowed, Nielsen has estimated that U.S. off-premise volume sales would need to maintain at least 22% growth rates to offset the on-premise losses.




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