Strongbow Hard Apple Cider Made for Ice program.

Strongbow Hard Apple Cider launched the “Made For Ice” program, which educates the legal consumers on the benefits of pouring Strongbow over ice. The Made For Ice program will be advertised through television commercials, point of sales materials, social and digital campaigns, as well as a release of a new brand flavor – Strongbow Cherry Blossom Hard Cider. “As consumers are expanding their taste profiles and increasing their purchasing variety across beverage categories, it is important for Strongbow to deliver exciting new offerings like Strongbow Cherry Blossom, and to educate consumers on the best way to get the most out of our exceptional ciders – by enjoying them over ice,” said Alejandra de Obeso, Brand Director, Strongbow Hard Apple Cider.