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BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Tariffs, RTDs Among Sector Influences

By July 21, 2021Top News

The whisky category showed mixed results in the latest IWSR Drinks Market Analysis, as tariffs negatively impacted single-malt Scotch (-6.1% in volume), while bar and restaurant closures impacted Irish whiskey sales (-0.5%). Last year marked the first time on record that these posted volume declines in the U.S. Total whisky volumes grew +4.9%, led by Japanese, Indian and U.S. whiskies, in that order. Wine grew slightly at +0.7% by volume and +1.5% by value in 2020, reversing declines seen in 2019. Both still and sparkling wine volumes were +0.8%. Still wine is forecast to decline, the report noted. Low-alcohol wine volumes more than doubled in 2020 and imported wine volumes grew more than domestic U.S. wine (+2.5% versus +0.3%) from markets with no tariffs in place. The RTD category is expected to grow 22% in volume share of total beverage alcohol by 2025. RTDs grew +62.3% by volume in 2020, led by hard seltzers, which grew +130%.

 

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