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TONY WINNER HARRIS LEADS HEINEKEN LIGHT CAMPAIGN

By August 29, 2014Top News, VIPs
Neil Patrick Harris

Neil Patrick Harris

Heineken Light, winner of  the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign, featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Harris will introduce consumers to the reformulated Heineken Light and creatively bring the “Best Tasting Light Beer” award to life. The reformulated Heineken Light recipe still contains just 99 calories, but now features the addition of cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish. The Heineken Light creative will feature new TV commercials extending online through a series of digital videos and behind-the -scenes content that will be available at BestTastingLight.com.

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