Trinchero Family Estates (TFE) launched Sugar Island Spiced and Coconut rums. Sugar Island is the first new product innovation line in the company’s growing spirits division, Trinchero National Spirits (TNS). Sugar Island rums are made from Caribbean sugar cane, and are available in consumer-favorite flavors. As the demand for quality spirits has continued to increase both in consumption and in the share of beverage alcohol, TFE – a wine industry leader for more than 60 years – expanded into the spirits category in September, 2012. “As wine and spirits have now surpassed beer as the leading alcoholic beverage of choice, TFE has the experience, innovation and distribution to provide consumers with the brands they want,” noted Bob Torkelson, president and COO of TFE.