The Ultimate Beverage Challenge (UBC) opens its own evaluation facility.

The Ultimate Beverage Challenge (UBC) announced the opening of its new evaluation facility and offices in Hawthorne, New York. The 2,500-square foot space was designed to accommodate UBC’s mission of “providing impeccable evaluation of wines and spirits” through its two annual competitions, Ultimate Spirits Challenge (USC) and Ultimate Wine Challenge (UWC). The new space allows judges to conduct “unbiased, clinical product assessment” of approximately 900 spirits and wines. The Challenges will continue to utilize the 100-point rating system. Founding partner F. Paul Pacult said, “Our new premise allows the time and ideal environment to fulfill UBC’s objective, which is to present the fairest and most accurate wine and spirits assessments possible.”