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The Walking Dead Brand Extension Comes to Life

By January 18, 2018Top News, New Products

The Last Wine Company introduced The Walking Dead Blood Red Blend and a Cabernet Sauvignon from Treasury Wine Estates, each featuring a label that responds to the Living Wine Labels app, an augmented reality experience. The Blood Red Blend sports an image of Sheriff Rick Grimes. When the app is launched and pointed at the label, Sheriff Rick fights off the “walkers” in the wine aisle. The Walking Dead Cabernet Sauvignon label features a horde of zombies, and when app is launched and pointed at the bottle, they break out of the label onto the phone screen. Pointing the app at both labels, when the bottles are side by side, triggers the characters to fight each other. Corks are collectible, featuring a variety of images such as barbed wire, a walker hand and an undead head. The Living Wine Labels app builds on the popularity of the 19 Crimes wine app, which first brought augmented reality to wine labels, and extends into labels from Chateau St. Jean, Beringer Brothers and Gentleman’s Collection. The California wines, available nationally, retail for $18.99.




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