Connect with the local beverage industry. Trade news, trends and insights.

Local Wholesalers, Retailers and On-Premise Benefit from Trade Portal

The Beverage Journal offers the market’s wine, beer and spirits buyers the most comprehensive, and trusted, print and online source to find and order available distributed products.

In 2013, we introduced “The Cellar”, an improved version of our online shopping experience, while at the same time keeping the classic view in tact for the thousands of loyal subscribers that have been logging in since 1997. While the name changed, the site’s functionality kept getting better. And we evolved again into an an enhanced, easy, dynamic shopping site. An app is available for iOS systems.

Online users today can view ratings and bottle shots, build lists, plan or place orders, view order history, create PDFs or social shares with product descriptions including tasting notes, search by price or size indicators or dozens of other categories. This online suite of wholesaler and retailer tools is part of your subscription: provided by The Beverage Journal and powered by Beverage Media.

The secure, trade login website benefits all planning and ordering beverage teams: retail or on-premise, as well as wholesaler sales teams. This works alongside the comprehensive print edition and enables new ways to reach buyers and help in retail or on-premise operations. It’s part of your subscription, at no extra cost.

With the easy, enhanced search tools available through the secured, password-protected site, buyers of the market’s available products can browse online, create lists and share products, and purchase beer, wine and spirit products by wholesaler, category, price range, type, vintage, and size.

  • SEARCH/SHOP thousands of products
  • BUILD lists and share by email
  • SEND reps direct product orders
  • ACCESS labels, bottle shots and tasting note
  • SHARE products on Facebook, LinkedIn, Twitter & Google+
  • CREATE branded tasting or sell sheets
  • VIEW ratings from sources such as Wine Spectator, Wine Enthusiast and Wine Advocate
  • COMMUNICATE with sales people and customers
  • ENHANCE sales visits and face-to-face interactions
  • USE with Pocket Advantage for iPad and more.

Sales reps can send emails to recommend new products to clients and create sell sheets. Tracking sales is easy and tracking samples will soon be integrated for sales teams.

Retailers/on-premise accounts can; create and organize shopping lists and order history; purchase directly with wholesalers; save products for comparison; and use augment use of monthly print Beverage Journal for real-time information.

Call 203-288-3375 and set up a comprehensive wholesaler team or on/off-premise account demonstration. As The Beverage Journal begins its 77th year of service to the industry as part of The Beverage Network, our mission remains clear: giving beer, wine and spirits buyers and sellers the most trusted and comprehensive tools necessary, in print and online, in a very competitive environment.

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