Academy Award-winning actor Matthew McConaughey has signed on as Creative Director for Wild Turkey in a multi-year partnership. McConaughey will serve as “chief storyteller” for Wild Turkey, both in front of and behind the camera, to reintroduce the bourbon brand –starting with television and digital campaigns that he will direct.

“Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way, even if that way isn’t always the most popular,” said McConaughey. “I want to help share their unique story.”