Woodford Reserve announced the 2021 winner of the Manhattan Experience: Jarret Holborough from Atlanta. The competition, which was held virtually for the first time due to the global pandemic, brought together some of the most talented mixologists from the U.S. and Canada. Woodford Reserve is the sponsor of the Liquor.com Manhattan Experience. The competition allows mixologists to showcase their skills, as well as challenges them to delve deeper into the profile of the Manhattan and its ingredients. The program saw hundreds of entries from around the country, who submitted their Woodford Reserve recipes to be re-created in New York and evaluated by an esteemed panel of judges, including legendary bartenders Julie Reiner, Charles Joly and Jacques Bezuidenhout. Holborough won the title of “The Master of the Manhattan” with his classic cocktail the Bourbon’s Mad Scientist, and his original cocktail is called Tea Time in ’96.