Jim Beam Kentucky Straight Bourbon Whiskey launched two new ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball. The canned cocktails are the latest innovation from the bourbon brand, each offering drinkers a refreshing, convenient cocktail. The Jim Beam Classic Highball combines Jim Beam Bourbon, bubbly seltzer and a hint of citrus. The Jim Beam Ginger Highball combines Jim Beam Bourbon and crisp ginger ale for a bold and balanced taste. Both flavors were inspired by the classic handmade Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold highly carbonated soda water or ginger ale. The new releases are 5% ABV each and are available as a four-pack or as single 355-ml slender cans.