During the fall and winter holiday season, Yankee Discount Liquor in East Haven hosted several brand education sessions for its customers in its educational classroom with representatives from Brescome Barton and Connecticut Distributors, Inc. Whiskies, wine and beer were the featured topics.
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- On December 19, 2014, Danielle Keating, District Manager, New England of Francis Ford Coppola Winery came from Boston along with Sales Representative John Markle from Connecticut Distributors, Inc., to educate a class about Coppola’s wines. The group learned about the Director’s Cut line of whites and reds, and the winery’s limited-production proprietary blend, Cinema. Store Manager Babu Khatiwada; Owner Deepak Pattani; Danielle Keating; and CDI’s John Markle.
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- The Jack Daniel’s brand tasting lineup.
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- The Jack Daniel’s family of Tennessee whiskies was featured during one of two Thanksgiving-time tastings on November 21, 2014. The class, led by Brown-Forman state manager Tom Kachmarck, covered how the famous bourbon is made and featured tastings including the single barrel.
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- A November 22, 2014 tasting was held with Veronica Saurett, wine and account development manager from Brescome Barton. The evening featured wines from different parts of the U.S. and abroad, leading up to the highlight of the night, a tasting of The Calling, a Pinot Noir from Dutton Ranch in Sonoma’s Russian River Valley. Deepak Pattani, Owner, Yankee Discount Liquor; Veronica Saurett, Wine and Account Development Manager, Brescome Barton; and Store Manager Babu Ram Khatiwada, Yankee Discount Liquor.
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- A Yuengling beer tasting and comparison class was held the following day on December 20, 2014. Jeff Payne, Sales Representative from Star Distributors, along with Lauren Terrino from Yuengling, explained the different steps of beer brewing followed by a taste comparison between beer brands.
