Absolut® announced today its partnership with Swedish music duo Icona Pop to promote the nationwide launch of Absolut Tune. Icona Pop will feature the new offering in a music video for their latest single, “All Night.”
Absolut Tune, the vodka and sparkling white wine hybrid, was previously only available in select markets. “We’re thrilled to partner with Absolut Tune for our new video and single ‘All Night’,” said Caroline Hjelt of Icona Pop. “They’ve been so fun to work with and we can’t wait for our fans to toast along with us,” said Aino Jawo of Icona Pop.