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Casillero del Diablo Names Pascal as Spokesperson

By June 21, 2021Top News, VIPs
Actor Pedro Pascal

Actor Pedro Pascal

Casillero del Diablo named Chilean American actor Pedro Pascal the star of its global Wine Legend campaign and as the brand’s official ambassador. Known for roles in “The Mandalorian,” “Game of Thrones,” “Narcos” and “Wonder Woman 1984,” Pascal will play a mysterious character linked to Casillero del Diablo’s renowned wine legend – its name means “Devil’s Cellar” – in upcoming advertising programming centered around television, video and social media. He recently wrapped filming the Wine Legend campaign spots in Santiago de Chile. The Pascal spots build on prior campaigns from Casillero del Diablo, which is the No. 1 selling Chilean brand (750 ml) in the U.S. and is the second-most powerful wine brand in the world for four years running, according to Global Wine Brand Power Index.

 

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