Birra Moretti, Italy’s classic beer, is activating a national fall marketing campaign incorporating bocce as” “a fun and social game that anyone can play,” said Amberly Hilinski, Senior Brand Manager for Birra Moretti, Five Points Trading Company. “The game has a vintage, throwback appeal and is enjoying a renaissance in the U.S. today. We are excited to provide on-premise and retail accounts with a program that pairs these two great Italian classics to help drive consumer engagement and increase sales of Birra Moretti Lager and La Rossa.”

Its “Get the Ball Rolling” campaign partnering with local bocce leagues in Boston, Chicago and New York to build awareness and consumer engagement while on-premise, branded bocce POS elements along with glassware, tap handles, table tents, coasters and magnetized scoreboards and legal retail, custom designed POS materials including posters and tuck cards along with bocce kit display enhancers will invite consumers to choose Birra Moretti. Local radio and out of home advertising will support the program.