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Deutsch Enters Joint Venture for Beau Joie Champagne

By April 29, 2022Top News

Deutsch Family Wine & Spirits entered into a joint venture partnership with Toast Spirits, LLC, effective April 1, 2022, to acquire a minority ownership stake in Beau Joie Champagne, as well as exclusive sales and marketing rights for the United States, Canada and the Caribbean. Beau Joie, French for “Beautiful Joy,” is a top 16 Champagne in the U.S. with distribution in 45 states. The brand portfolio includes Brut Nature, Rosé Brut, specialty items, Squire Brut, Sugar King Demi-Sec, Beau Joie Gold, and Limited-Edition Collaborations. Beau Joie sold 13,000 cases globally and 12,000 cases in the U.S. in 2021.

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