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Deutsch Relaunches Cigar Zin

By January 9, 2013Top News, New Products

Deutsch Family Wine & Spirits, in a joint venture partnership with Sonoma’s Vintage Wine Estates (VWE), is taking on the Zinfandel category with the relaunch of Cigar Zin. Cigar Zin, first launched in 1997 by Cosentino Winery, enjoyed a 15-year cult following in select markets. “This brand had localized success and we see an opportunity to update and relaunch Cigar Zin within the premium California Zinfandel $12-$18 segment and grow it significantly. Putting the strength of our sales and marketing engine behind Cigar Zin will ensure we gain rapid distribution and cultivate a national following,” said Tom Steffanci, president of Deutsch Family Wine & Spirits.

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