On May 17, Diageo unveiled its new Diageo Collaboration Center, a state-of-the-art 17,000-square-foot space located at its Stamford campus. The center provides a space for Diageo’s customers, distributors and agency partners to gather, learn and stay up to date on current industry trends and technology, while remaining geared toward future growth opportunities. Strategically located near Diageo’s North American Innovation Lab in Stamford, the center also will provide Diageo’s partners with individualized education and access to the company’s data tools and predictive analytics, with simulations of trends and insights, examples of purchasing and more to help partners better understand its customers. “We are focused on being consumer-centric and leading the industry in insight generation and leveraging data,” said Claudia Schubert, President, U.S. Spirits and Canada. “We’ve doubled down on our collaboration agenda with this state-of-the-art experience right here in North America. The Diageo Collaboration Center will be a game changer, transforming the way we share insights, collaborate and generate new opportunities with our customers, distributors and agency partners.”

Diageo unveiled its new Diageo Collaboration Center, a state-of-the-art 17,000-square-foot space located at its Stamford campus on May 17.

Strategically located near Diageo’s North American Innovation Lab in Stamford, the center will provide Diageo’s partners with individualized education and access to the company’s data tools and predictive analytics, with simulations of trends and insights, examples of purchasing and more to help partners better understand its customers.