Diageo announced the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also lead the promotion of a responsible drinking program for Haig Club, which is at the heart of the brand. Haig Club has been crafted using a unique process that combines grain whisky from three cask types. Haig Club will be launched later in 2014.