Connect with the local beverage industry. Trade news, trends and insights.

Diageo Pilots Cardboard Gift Box Removal

By May 27, 2022Top News

Diageo announced a program to phase out the use of 183 million cardboard gift boxes from its premium Scotch portfolio. Brands include Johnnie Walker Black Label Blended Scotch Whisky, Johnnie Walker Red Label Blended Scotch Whisky, Buchanan’s Blended Scotch Whisky and Bell’s Original Blended Scotch Whisky. Diageo said it is committed to becoming sustainable, targeting zero-waste to landfill from its own operations and offices by 2030. Following the launch of the Johnnie Walker paper-based bottle, the world’s first 100% PET-free paper-based pulp bottle which is due to retail in 2023, Diageo’s sustainable packaging strategy is to develop packaging based on biomimicry designs that will be modeled on biological entities and processes, such as mycelium and use of carbon capture in the decorative design of bottles. The phased removal of cardboard gift boxes “will allow consumer response to be assessed in countries all over the world,” as part of reducing waste and contributing to Diageo’s 10-year action plan.

« | »