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Edrington Launches Efforts with World Central Kitchen

By June 26, 2020Top News

Edrington’s The Digital Speakeasy, which launched in the wake of COVID-19 to help service industry workers, has joined forces with Chef José Andrés’ nonprofit World Central Kitchen. Born out of a desire to help bar and beverage professionals, performers, musicians and artists who have had their lives disrupted by COVID-19, Edrington representatives across the U.S. have been livestreaming sessions from their markets that bring together cocktails, stories, art and talent with viewers who donate to #virtualtipjar. The effort now includes a central donation link to help raise funds and awareness for World Central Kitchen, which, since the pandemic began, has served 10 million fresh meals to students, families in need, seniors and frontline health care workers. The goal is to raise $50,000 through the portal with a pledge that Edrington will double-match the money raised. For every dollar contributed, World Central Kitchen will get $3. The Digital Speakeasy series features unique and candid views into the hospitality industry on Zoom through Facebook Live.



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