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Gallo Acquires LIQS RTD Shot Brand

By June 27, 2021Top News

California-based E. & J. Gallo Winery expanded its spirits portfolio with the acquisition of ready-to-drink shot brand LIQS for an undisclosed sum. LIQS, founded in 2013 by New York-based entrepreneurs Harley Bauer and Michael Glickman, was first noted for its bar-quality flavors and innovative packaging. Its 50-ml BPA-free shot glasses are recyclable and reusable made from #1 PET plastic. The LIQS portfolio includes spirit-based Vodka Kamikaze, Vodka Lemon Drop, Vodka Lychee Grapefruit, Whiskey Fireshot and Tequila Cinnamon Orange shots, as well as wine-based shot flavors including Margarita, Lemon Drop and Kamikaze. LIQS also plans to offer premixed cocktails in a 1.5-liter bottle format, including Margarita, Strawberry Margarita and Mojito, in the fall.

 

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