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Gallo Survey Reports Wine Drinking Trends

By January 26, 2016Top News

Red WineThe 2015 Gallo Consumer Wine Trends Survey, commissioned by E. & J. Gallo Winery, reports 85 percent of frequent wine drinkers believe that wine is appropriate for both “casual and formal settings.” The survey measures 1,000 wine drinkers between the ages of 21 and 64. The survey also found that Americans show interest in a diverse range of wine styles, packaging formats and wine culture perceptions, including an increased acceptance of boxed wine.

“By going beyond the findings of last year’s inaugural Gallo Consumer Wine Trends Survey, we are developing a more complete and robust profile of wine drinkers in the United States,” said Stephanie Gallo, Vice President of Marketing and third-generation family member.

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