Diageo representatives presented the newest addition to the Captain Morgan portfolio to the Hartley and Parker sales team on September 4, kicking off Captain Morgan Cannon Blast. Vice President of Marketing Rums for Diageo, Dan Kleinman, said after conducting marketing studies they developed a packaging to catch the consumer eye. “Consumers want to touch it and have fun with it,” he said.
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- Captain Morgan Cannon Blast is “citrus sweet with a spark of heat,” said Kleinman. The rum blend offers notes of chipotle, jalapeno pepper and Caribbean citrus.
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- Captain Morgan Cannon Blast.
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- Dan Kleinman, Vice President of Marketing Rum, Diageo presenting Captain Morgan Cannon Blast to the Hartley and Parker sales team.
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- During the Hartley and Parker sales meeting, Domenick Italiano, Distributor Manager for Diageo, presented Hartley and Parker Sales Representative Melissa Romano with a “Diageo Sales of Excellence” award. Romano was awarded for sales achievements of Diageo products.
