BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Hartley & Parker, Diageo Launch Cannon Blast, Award Sales Rep

By September 28, 2015Connecticut, Top News, New Products
Captain Morgan Cannon Blast is “citrus sweet with a spark of heat,” said Kleinman. The rum blend offers notes of chipotle, jalapeno pepper and Caribbean citrus.

Diageo representatives presented the newest addition to the Captain Morgan portfolio to the Hartley and Parker sales team on September 4, kicking off Captain Morgan Cannon Blast. Vice President of Marketing Rums for Diageo, Dan Kleinman, said after conducting marketing studies they developed a packaging to catch the consumer eye. “Consumers want to touch it and have fun with it,” he said.

 

« | »