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HEINEKEN AND UEFA CHAMPIONS LEAGUE BEGIN NEW MARKETING EFFORT

By April 9, 2013Top News

Heineken® is leveraging its partnership with the UEFA Champions League to bring the soccer club competition to adult fans, 21 and older, throughout the U.S. while driving traffic to retail and on-premise accounts via a proprietary Account Locator. Heineken TV and digital advertising will drive awareness of the Heineken “Meant for Champions” UEFA Champions League campaign, which directs soccer enthusiasts to the nearest retail or on-premise accounts. The integrated “Account Locator” can be accessed both from desktop devices via a tab on the Heineken Facebook page, as well as through a specially designed mobile application. Retail and on-premise campaigns, materials and giveaways will support the effort. The Heineken-UEFA Champions League program runs March through the UEFA Champions League final on May 25. Program materials will be available in both English and Spanish.

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