The Recycling Partnership, a national nonprofit committed to improving curbside residential recycling currently serving 1.2 million households, welcomed Heineken USA, its first alcohol company member, on December 1, 2015. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide.
Globally, Heineken has a long-standing dedication to sustainability. The company’s Brewing a Better World program focuses on issues including CO2 emissions reduction, community partnerships and sustainable sourcing. Improving curbside recycling significantly reduces impacts on the environment and leads to healthier and more sustainable communities.
“We want to ensure that our products are consumed responsibly throughout their entire lifecycle, and that includes the consistent and efficient recycling of our bottles and cans,” said Tara Rush, Chief Corporate Relations Officer of Heineken USA. “Educating consumers and working with communities to support recycling is critical to our Brewing a Better World strategy, and we are confident that our collaboration with The Recycling Partnership will help us to create a positive and lasting impact on the environment.”