Award-winning Hotel California Tequila launched a new brand campaign for its ultra-premium small-batch tequilas. The campaign, dubbed “Stay Awhile,” introduces consumers to the house tequila of the legendary hotel while building distribution throughout the U.S. A new website, hotelcaliforniatequila.com, features photography and video content from a 10-day expedition through Mexico, with stops at the historic Hotel California in Todos Santos, the distillery and the agave fields in the Highlands of Jalisco.The site also features a collection of Baja-inspired cocktail recipes. “Bringing Hotel California Tequila to consumers in the U.S. has been a true labor of love by the entire team,” said Brian Whitney, CEO of Hotel California Tequila. “We’re excited to continue our work with Partners + Napier as the next chapter of our brand story unfolds.”