Indaba, the flagship brand from Cape Classics, is getting a new look. Among several new features, the new label has white stock replacing the darker craft paper, and the prominent “i” in part symbolic of the Zulu origins of the word “Indaba.” The floral scroll is the native protea flower, representative of South Africa’s position as the world’s most bio-diverse wine region. The new label is being supported by POS materials, incentives and advertising in select markets. No changes in the bottle, or in the pricing.