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Indicators and Indexes Report on Beer Volumes

By December 20, 2021Top News

BeerBoard released its annual Thanksgiving Eve report, showing sales up 8.4% over last year’s same day comparison, with overall sales increased by 69.2% nationally compared to its preceding “regular” Wednesday, a strong trend upward versus the same day in 2020. On-premise volumes were up significantly at +79.7% when compared to 2020’s Thanksgiving Eve. It was also up +8.4% over 2019 Thanksgiving Eve’s data. Top-selling draft beers over the period were in this order: Bud Light, Michelob Ultra, Miller Lite, Coors Light, Modelo Especial, Dos Equis Lager Especial, Blue Moon Belgian White, Pabst Blue Ribbon, Stella Artois and Yuengling. Stylistically, Light Lager sales were in the #1 sales slot position, followed by Lagers (#2), IPA (#3), Belgian Wit/White Ale (#4) and Stouts/Porters (#5). The National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for November 2021 at 51, showing the industry is “reverting to pre-COVID readings for a more typical reading.” Index numbers greater than 50 indicate growth, and under 50 shows contraction. Notable was a drop in the FMB/seltzer BPI reading falling to an “unprecedented” 31 from 87 in November 2020. Imports and premium lights were the only segments in expansion, at 68. The craft index fell below 50 for a third month, with a reading of 47; premium lights index posted a reading of 54; regular domestic beer segment index is at 38, which is now significantly below the November 2020 reading of 58, yet is still in expansion territory; and cider with a 32 in November 2021 compared to 34 in November 2020.

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