The National Restaurant Association and Beam Suntory announced a partnership to promote responsible service through their proprietary programs. ServSafe Alcohol® is the industry’s leading alcohol service training program developed by the National Restaurant Association. Drink Smart is Beam Suntory’s global proprietary program for educating consumers about the responsible consumption of alcohol. Through this partnership, Beam Suntory and the National Restaurant Association will develop co-branded content to be used as alcohol safety education for the restaurant and hospitality industry, reaching over one million industry professionals each year. Beam Suntory funds a wide array of programs, partnerships and associations across the globe focused on responsible marketing, alcohol education, and reducing drunk driving and underage drinking. The company’s investments in these programs have exceeded $20 million over the past decade.