Ken Austin, Founder and Chairman of Tequila Avion, and Jay Jenkins, also known as Jeezy, have announced that the artist will become Multicultural Advisor to Ken Austin. Jeezy will share his distinctive insight into the multicultural consumer to help guide the brand. The two men share an appreciation for entrepreneurship and strong business ideals. Jeezy caught the attention of Austin which incorporated the Avion name into his lyrics and posting throughout his social media sites. Austin reached out to thank the hip-hop superstar and music executive for “the love,” and at their first meeting they both felt a true chemistry to work together.