Bridget Lasda

Heineken USA hired Bridget Lasda, former Vice President of Sales for the Coca-Cola Company, as Vice President of National Accounts, beginning July 27. Lasda had been with Coca-Cola for 13 years, most recently as head of the Target account. Previously, she held leadership roles in operations, sales and category development, serving as Vice President of Category Commercialization for Coca-Cola’s water, tea, coffee and venturing and emerging brands.