Latitude Beverage Company added wine offerings with several new tastes for 2020. New brand, Life is Good, by 90+ Cellars brings together the two Boston-based companies. Produced in California, the first two wines in the partnership are Unplug Pinot Noir and Today Is The Day Chardonnay, names of which reflect the Life is Good apparel company’s positive point of view message. Every purchase of a Life is Good by 90+ Cellars wine has a purpose: 10% of Life is Good’s net profits go to the Life is Good Kids Foundation, which helps kids heal from the devastating effects of poverty, violence and illness. The 90+ Cellars line also added Celebrate Sparkling for the winter season, a blend of 80% Rivaner (Muller Thurgau) and 20% Chardonnay sourced from Italy’s Valle di Cembra, in the northeastern region of Trentino. New Italian wines were also welcomed: 90+ Cellars Lot 90 Rosso Toscana (2017), a blend of 50% Cabernet Sauvignon and 50% Petit Verdot grown in Grosseto, the coastal region of Tuscany; Lot 181 Barbaresco (2016), a 100% Nebbiolo; and Lot 182 Roero Arneis (2018), a floral and lively white wine.