Skip to main content

BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

McLaughlin & Moran Adds Michelob ULTRA Zero

By February 2, 2025Rhode Island, Top News

Michelob ULTRA Zero is available in 12-pack 12-ounce cans, with 6-pack 12-ounce bottles slated for March 2025.

McLaughlin & Moran, Inc., welcomed Anheuser-Busch’s Michelob ULTRA Zero, an alcohol-free beer, to its Rhode Island distribution portfolio. With 0% ABV and only 29 calories, Michelob ULTRA Zero is brewed to remove alcohol. The new brew showcases “Anheuser-Busch’s commitment to offering consumers meaningful brand experiences while promoting choice, moderation and responsible consumption amid a rapidly expanding non-alcohol beer category,” the company said in a news release. Michelob ULTRA Zero hit shelves in January. “Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs. As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Complementing Michelob ULTRA’s core product offering, which is driving industry growth, Michelob ULTRA Zero stands out from the crowd with unique product attributes that fit even more social occasions.”

« | »