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NARRAGANSETT BEER CELEBRATES 122nd ANNIVERSARY WITH LIMITED-EDITION IPA

By December 9, 2012Rhode Island, New Products

Narragansett Beer is celebrating its 122 years in business with a limited-edition Imperial IPA, offering  a bigger-bodied brew and expanding its offerings in the craft brewing segment. Released in a 22-ounce bomber bottle, the IPA is a departure from the brand’s signature 16-ounce Tallboy cans and full of references to Narragansett’s anniversary. The label is styled after an early Private Stock Ale label used by the company when they began brewing ales in the late 1890s.

The Imperial IPA was crafted with American and German ingredients as a nod to the “original six” German-American founders of Narragansett. Summit hops were used for all the kettle hopping, and a mix of Northern Brewers, Hallertau, Tettanager, and Sazz hops were used for dry hopping, resulting in an IBU of 122 to celebrate 122 years of Narragansett history.

“We have a number of reasons to raise our glass this year,” says CEO Mark Hellendrung. “Each anniversary is a reminder of where the brand has been and where we’re headed. It is an amazing feeling to help revitalize a cultural icon such as Narragansett and to watch it thrive again.”

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