Narragansett Beer announces the re-release of its popular “Jaws” can just in time for Discovery Channel’s “Shark Week” and “Jaws” actor Robert Shaw’s birthday. For a limited time, all 12-, 18- and 30-packs of 12-ounce cans of Narragansett Lager will feature the same design and logo made popular by the shark-infested thriller.
The can’s retro imagery, nostalgic to the millions of beer-drinking baby boomers who came of age at the time, became permanently ingrained in American culture with the release of Jaws in 1975. In the film, Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, who would have turned 86 on Aug. 9, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character. At the time,the was prevalent throughout the Northeast, including Martha’s Vineyard where “Jaws” was filmed, producing over one million barrels of beer per year. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung.
The 12-ounce limited-edition retro can is available for purchase throughout New England where 12-, 18- and 30-packs are sold (SRP: 12-packs: $9.99 – $11.99; 18-packs: $12.99 – $14.99; 30-packs: $18.99 – $20.99).