“Take Your Negroni Week 2020 Celebration Home” is the theme of this year’s annual Negroni Week charitable fundraiser by Imbibe and Campari. The digital-only event, September 14 – 20, will showcase daily Zoom events covering a range of Negroni-related topics, from the cocktail’s history to variations to tips and tricks for home bartenders, all led by some of the country’s best bartenders and biggest Negroni devotees.
The annual celebration also will support hospitality-focused organizations that have been offering help to out-of-work industry professional whose livelihoods are impacted by the COVID-19 pandemic among them.
The annual event said on its site recognizes that, “With the COVID-19’s global spread continuing and resulting in ongoing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions, Negroni Week 2020 has shifted its focus accordingly. This year, Negroni Week will be a digital-only event and will not be taking place in bars and restaurants. Negroni Week’s festivities will be taking place virtually so that everyone can celebrate safely at at home … Negroni Week’s fundraising goals are also shifting, focusing solely on raising money for organizations and initiatives that are providing relief to the hospitality industry, which has suffered immeasurable losses as a result of the global pandemic. NegroniWeek.com will continue as a hub for the initiative this year, with a focus on these fundraising efforts, and for the first time, we will be accepting donations from consumers.”