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New Castle and Caledonian Collaborate For Fall Variety Pack

By October 9, 2015Top News, New Products
New Castle Seasonal Variety Pack
New Castle Seasonal Variety Pack

New Castle Seasonal Variety Pack

Newcastle Brown Ale is introducing a second limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. With higher ABVs and IBUs (meaning stronger and hoppier), the pack targets LDA+ shoppers, skewing male, 21-39, who seek variety and more complexity to enjoy and share with friends. The 12-pack bottle format includes newcomer Newcastle Foreign Extra IPA (6.5% ABV) along with Newcastle Scotch Ale and the classic Newcastle Brown Ale.

 

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