Pernod Ricard USA® and Irish Distillers have unveiled a new look and line-up for its popular Powers range, reflecting the brand as a contemporary, super-premium whiskey. The two significant changes to the range include; 1) updated packaging and a return to its original export strength of 43.2% (86.4 proof) for Powers® Gold Label and 2) the addition of a new Single Pot Still expression, Powers® Signature Release.
The new packaging for Powers Gold Label was inspired by the brand’s history, reflecting the super-premium nature of the whiskey and bringing Powers Gold Label in line with the look of the other whiskeys within the Powers family.
The revamped liquid features a higher strength abv of 43.2% and will be non-chill-filtered, a first for Irish whiskey at this abv level, further intensifying the classic spicy pot still character. The new whiskey and packaging will be available in the U.S. beginning October 2013.